A long time ago – sometime at the end of 2013 – I embarked on a personal project: recreating makeup looks from each decade, spanning from the roaring twenties to the flamboyant nineties. This journey, a fascinating exploration of beauty evolution, led me to delve deep into the aesthetics of each era, and the 1970s, with its unique blend of bold experimentation and natural allure, proved particularly captivating. This article will focus specifically on 1970s eye makeup, with a particular nod to the influence – albeit subtle – of Dior within the broader landscape of the decade's cosmetic trends.
The 1970s witnessed a dramatic shift in makeup styles. The heavily defined eyes and pale lips of the 60s gradually gave way to a more expressive and diverse range of looks. While the "no-makeup makeup" look enjoyed a period of popularity, the decade also saw the rise of bold, smoky eyes, shimmering lids, and dramatic lashes – a departure from the previous decade's more demure aesthetic. This evolution was influenced by several cultural factors, including the rise of disco, the burgeoning feminist movement, and a general sense of liberation and self-expression.
70s Makeup Products List: To understand the 70s eye makeup, we must consider the tools and products available at the time. Cream eyeshadows were hugely popular, offering a rich, creamy texture that provided intense color payoff. Pencil eyeliners, both black and brown, were used to define the eyes, often creating a thick, dramatic line or a softer, smudged effect. Mascaras, aiming for both length and volume, were key to achieving the iconic 70s lash look. False eyelashes, though not as ubiquitous as in later decades, were still a popular choice for special occasions. Finally, eyebrow pencils helped to create the strong, defined brows that were characteristic of the era. While Dior wasn't overtly dominant in the marketing of these specific products, their presence in the high-end market certainly influenced the quality and availability of these items.
70s Makeup for Women: The 70s makeup look wasn't monolithic. Different subcultures and individual preferences led to a variety of styles. The disco queen sported a glamorous, high-shine look with shimmering eyeshadows in bronze, gold, and copper, paired with dramatic eyeliner and long, voluminous lashes. The bohemian chic favored a more natural, earthy palette with subtle eyeshadows in browns and greens, often complemented by a touch of mascara and a slightly smudged eyeliner. The working woman might opt for a more understated look, emphasizing clean lines and neutral shades. This diversity reflects the broader societal shifts of the era, with women embracing a wider range of personal styles and expressions. Dior, with its sophisticated image, catered to the more glamorous end of this spectrum, influencing the aspirational beauty ideals of the time.
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